Meraki:

{ may-rah-kee } Greek

Design Ethos

(n.) To do something with soul, creativity, or love: to put something of yourself into your work.

Branding with Soul, Strategy & Substance

At the heart of Sophie Jackson Studios lies the essence of Meraki—the act of pouring one’s soul, creativity, and love into their work. This is not just our ethos; it’s the way we approach every brand we’re entrusted with. We become deeply invested—passionate, meticulous, and never satisfied with “good enough.” We’re here to push boundaries, obsess over the details, and craft branding that is both beautifully refined and strategically grounded.

A woman in a white dress standing on a stone staircase inside a historic building with white arched columns and stone walls.

We believe branding is more than a deliverable—it’s a transformational journey. Being invited into that process is an honour, and we treat it with the care and respect it deserves. Whether we’re developing a brand from scratch or reshaping an existing one, our approach is always rooted in integrity, creative exploration, and deep listening.

We work with ambitious founders, thoughtful businesses, and creative visionaries who value storytelling, substance, and lasting impact. Our process is collaborative from the start—brainstorming big ideas, following creative threads wherever they lead, and refining every element until the final brand is as intentional as it is inspiring.

But more than anything, we value connection. Our relationships with our clients are the cornerstone of our work. Open communication, mutual trust, and shared enthusiasm are what make every project thrive. We’re here to support you every step of the way—whether it’s bouncing around bold ideas, guiding you through creative decisions, or simply listening.

If you’re looking for a branding partner who sees the soul of your business and knows how to translate that into thoughtful design, you’re in the right place.

Contact me